CASE STUDY
Cantina Rapinzeri is a very young project, resulting from Biondo family’s 60 years of dedication to viticulture – located in Santa Ninfa (TP) – which takes its name from the castle of Rapinzeri, symbol of identity for the area and an element that’s also recalled by the brand’s logo.
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THE CALLENGE
For Brand Revolution Lab – a creative and experimental lab involving communication and branding agencies from all over Italy – we chose to develop a creative solution that would combine the elegance of Rapinzeri’s wine with Sicilian folklore, blending tradition and modernity.
LA SOLUZIONE
This is what led us to come up with the “Rubamazzo” project: an exclusive limited edition packaging, containing four bottles of wine and a personalized deck of typical Sicilian playing cards. Through playing with the sheen of the foil, the prominence and the slinky shapes of the thick paint, the concept we had in mind came to life, bringing out the shapes and style of the package.
Each bottle is paired with a unique label, depicting one of the four suits of the playing cards, out of which the wines are named. The packaging’s deck of cards has been revisited in a minimal key, with illustrations enriched by digitally enhanced details. The box is designed to be reused as an exhibition cellar to preserve the wines, creating a perfect mix of aesthetics and functionality.
Each bottle is paired with a unique label, depicting one of the four suits of the playing cards, out of which the wines are named. The packaging’s deck of cards has been revisited in a minimal key, with illustrations enriched by digitally enhanced details. The box is designed to be reused as an exhibition cellar to preserve the wines, creating a perfect mix of aesthetics and functionality.
